Strategic Financial Literacy Platform
I developed i-vest as a strategic content hub for Alpian, Switzerland's first digital private bank. The platform serves as a primary engine for organic acquisition (SEO) and brand authority, delivering high-quality financial education through articles, podcasts, and masterclasses (e.g., SHEWEALTH).
To support this high-volume publishing strategy, I architected a bespoke WordPress environment that prioritizes performance, security, and ease of use.
Key Technical Achievements
- Enterprise-Grade WordPress Architecture: Built a custom, stripped-down theme that eliminates bloat, resulting in exceptional Core Web Vitals scores and lightning-fast load times critical for SEO.
- Bespoke Block Editing Experience: Implemented a rigid, custom block system that enforces design consistency. This allows the editorial team to compose complex, visually rich articles without touching a single line of code or breaking the layout.
- DevOps & CI/CD Parity: Engineered a containerized Docker ecosystem ensuring strict parity between local development and production. Custom automation scripts handle database syncing, asset deployment, and environment cloning, streamlining the entire development lifecycle.