Project Overview
A comprehensive digital transformation for TIQ Solutions, a data consultancy firm. The project went beyond a simple website relaunch, establishing a scalable digital ecosystem that integrates content management, lead generation tools, and AI-driven support. Built on a highly customized WordPress foundation, the platform serves as the central hub for the company's marketing and service delivery.
Key Technical Highlights
1. Advanced Custom WordPress Architecture
- Multilingual Support: Deep integration with Polylang, including custom domain mapping logic to handle canonical URLs and content replacement for other markets, ensuring correct SEO indexing for DACH regions.
- Asset Optimization: Implemented a custom asset loading strategy that conditionally dequeues unused parent-theme scripts and styles, significantly improving Core Web Vitals performance.
2. AI-Powered Assistant ("TIQ Chatbot")
- Hybrid Architecture: Developed a custom WordPress integration acting as a bridge to an Azure-hosted Python application.
- RAG Implementation: The backend leverages a Retrieval-Augmented Generation (RAG) model, allowing the bot to provide accurate, context-aware answers based on the company's specific knowledge base.
3. Interactive Lead Gen Tool ("Reifegrad-Check")
- Elementor Integration: Created a custom Elementor widget allowing marketing teams to place the assessment tool anywhere on the site via drag-and-drop.
- PDF Report Generation: Integrated PDF generation to dynamically generate personalized "Maturity Level" PDF reports for users immediately upon form submission.
- Data-Driven Logic: The plugin calculates maturity scores in real-time and segments users, feeding valuable qualified leads into the sales funnel.
Technology Stack
- CMS: WordPress (Custom Child Theme)
- Frontend: PHP, SCSS, JavaScript (jQuery/Vanilla)
- Backend/Services: Python (Azure Web App), MySQL
- Integrations: Polylang, Elementor Pro, Advanced Custom Fields (ACF)
- DevOps: Docker-based local development environment with Composer/NPM dependency management.
Impact
This platform enables TIQ Solutions to manage their content autonomously while offering sophisticated digital tools that engage visitors. The "Reifegrad-Check" has become a key lead magnet, and the AI Chatbot reduces support overhead by handling initial inquiries.